Who we work with.
Understanding how a business actually runs matters more than knowing its industry.
Industries
Professional services
Firms where the work is people's time, and the admin around it is quietly eating the margin. Billing, records and follow-ups tend to live in whatever tool was fastest to set up, and stay there long after it stops fitting.
Healthcare
Organisations carrying obligations around records and access, usually without staff dedicated to them. The obligation doesn't go away because there's no one assigned to it.
Financial services
Where the reporting burden grows faster than the team, and errors are expensive. Reporting that depends on one person's spreadsheet is a risk long before it's a failure.
Local service businesses
Trades and field services where the owner is the bottleneck on quoting, invoicing and everything after. The work in the field is fine; it's what happens at a desk afterward that falls behind.